PAULTONS Park, home of Peppa Pig World, has partnered with AI-powered global payments network Klarna to offer flexible ticket purchasing.

The deal means that customers will be able to either pay for tickets immediately, in 30 days, or over three equal interest-free instalments.

The partnership is the first of its kind in the UK attractions industry.

James Mancey, operations director at Paultons Park, said: “We are proud to offer our guests extra flexibility when buying tickets to Paultons Park through our new partnership with Klarna. We know that the option to spread payments wherever possible is a valuable option for so many families, and we are pleased to now be able to offer our guests maximum flexibility, control, and choice as to how they pay.”

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Raji Behal, head of Western and Southern Europe at Klarna, added: “Just in time for the summer holidays, parents now have interest-free payment options when their Paultons Park and Peppa Pig World experience. UK customers are increasingly looking to pay for more and more items with interest-free options which is why we’re excited for Paultons Park, home of Peppa Pig World, to become our first theme park partner.”

The introduction of the new payment methods comes as Paultons Park is named the UK’s best value theme park on TripAdvisor. The park is also celebrating its 40th anniversary this year, after it opened in 1983.

For more information about the theme park, including opening times and to book tickets online, visit the Paultons Park website.